Why are PM Vishwakarma Beneficiaries Attending Branding Workshops?
Editor2 Zoneadds Blog
The One-Day Branding & Marketing Programme for Artisans was successfully held on 23rd July 2026 at the NSIC Technical Services Centre Kapra, Hyderabad. The programme was organized by the MSME Development and Facilitation Office for PM Vishwakarma Beneficiaries from Medchal Malkajgiri District. Conducted under the Viksit Bharat Abhiyan with support from the Government of Telangana, the workshop focused on Branding and Marketing Awareness for traditional artisans. Experts explained how Product Branding builds customer trust, while effective marketing helps products reach more buyers. Participants also learned about packaging, customer communication, Digital Marketing for Artisans, business planning, and new opportunities. The programme encouraged artisans to improve product value, strengthen their businesses, and confidently compete in today’s growing marketplace.
The awareness workshop inspired participants to think beyond traditional selling methods and understand the importance of branding in today’s competitive market. Resource persons from NSDC and MSME Hyderabad shared practical ideas on customer satisfaction, entrepreneurship, and market expansion. Participants actively interacted with experts, asked questions, and gained confidence to grow their businesses. Such initiatives strengthen the PM Vishwakarma Scheme by helping artisans improve skills, increase income, create stronger brands, and build sustainable livelihoods. The workshop reflected the government’s commitment to empowering traditional craftspeople through knowledge, innovation, awareness, collaboration, and long-term business success for future generations
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